Theory: Greater Social Touch leads to Higher Reviews

I’ve recently been on ODesk, AirBnB and Skillshare, and noticed that these websites are full of glowing reviews. But I’ve also seen some downright nasty reviews on sites like Yelp or Amazon. Clearly, there is a correlation between higher reviews and how much personal interaction you’ve had with a service provider. But how strong is that relationship and what, specifically, are the drivers? Is it conversation? Is it seeing someone else’s picture or sharing yours? Is it not really driven by social kindness, but rather just a reflection that personalized service is generally better?
It’d be an interesting experiment. Let me know if someone has done it. If not, I may try it in the future. 

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